Kicking some serious troll ass!

Jonathan Schwartz, my favourite CEO blogger, goes out and kicks some serious NetApp ass here.

So later this week, we’re going to use our defensive portfolio to respond to Network Appliance, filing a comprehensive reciprocal suit. As a part of this suit, we are requesting a permanent injunction to remove all of their filer products from the marketplace, and are examining the original NFS license – on which Network Appliance was started. By opting to litigate vs. innovate, they are disrupting their customers and employees across the world.

In addition to seeking the removal of their products from the marketplace, we will be going after sizable monetary damages. And I am committing that Sun will donate half of those proceeds to the leading institutions promoting free software and patent reform (in specific, The Software Freedom Law Center and the Peer to Patent initiative), and to the legal defense of free software innovators.

To be fair, NetApp says Sun sued first and they responded. But what I like about the whole saga is the intelligent use of his blog by JS. He manages to convince you that the are all good and NetApps all evil.

Go Jonathan. You rock boy!

Thought for the day

From Jonathan Schwartz:

When we double the speed of our computers, our customers don’t buy half as many, they tend to buy twice as many.

Coming from the CEO who has helped turn around the fortunes of Sun, you would better believe. Further, I think my telephone usage provides a similar sentiment. The cost per minute has always gone down, but the total bill always goes north.

Corporate Blogging

I once had a discussion with a friend about the use of corporate blogging. I said it was a good for PR and feedback, he did not agree much. Well, whatever be the use, I am a great fan of the style of Jonathan Schwartz.

He admits in this post how his admin screwed up and apologises to Matt Mullenweg (the brilliant guy who brings us WordPress). Now I am sure that no PR department wrote or edited it but makes you feel that they listen. Meanwhile you can also watch his interesting interview with Scoble.