Tata Sky Sucks

I have been a great fan of the Tata Sky service for the past one year. The picture and sound clarity is worth the additional money for the installation and the premium one pays for the monthly subscription. However, the events over the last week or so has left a very bad taste in the mouth and I would say that everyone should stay away from them.

About a week back Tata Sky announced that they are reducing the monthly charges and providing the Sports Channels (ESPN-STAR bouquet, Ten Sports) and the BBC add-ons at the same cost but as optional components. While this is a welcome change I had two issues with it. Bad implementation and incorrect information.

Bad Implementation – The ideal way to implement it would have been that each customer should have been called or given an option to opt out (rather than opt in). That too while the French Open is underway and the Euro 2008 is a week away. If they are changing the plan, they should ask the customer, rather than the customer having to take the pains. That said their helpline was busy and unavailable, and they did not have the courtesy to call back after making me wait on their stupid helpline for 20 mins, thrice.

Incorrect Information – They said that the cost would remain the same even if I added the optional package. I think this is incorrect since if you add the BBC channels and Ten Sports, the cost is more than the existing cost.

Now – Super Saver (Rs. 260) + ESPN-STAR (Rs. 40) + BBC (Rs. 30) + Ten Sports (Rs. 15) = Rs. 345

Earlier – Super Saver Pack (Rs. 300). (My subscription charges for the month of May is provided below as an example)

01-Jun-08 Subs Fee Monsoon promo pack- 3 for the period (30-May-08 to 31-May-08) @ Rs 8.55 per day 17.10
01-Jun-08 Subs Fee Monsoon promo pack- 3 for the period (01-May-08 to 29-May-08) @ Rs 9.86 per day 285.94

I am shocked that Tata – very recently crowned to be a trusted brand – would take such a stupid step and harm its own image. I would now advise all friends to go for the cheaper option of DishTV despite the very very irritating SRK ad. You guys have lost a loyal customer is all I have to say.