According to reports, SonyBMG in UK and Ireland “has made it obligatory for all senior staff at both Columbia Records and RCA Records to start blogging actively.” The company clarifies, “you won’t be sacked for failing to blog“, but added, rather ominously: “If you don’t blog, it’s going to be frowned upon. Ged has made it clear that staff are expected to blog and participate in the community. He sees it as part of people’s jobs.”
Though I think it is way overboard and forces people to do stuff they shouldn’t be forced to, it also reflects how seriously the corporate world takes blogging. I wish however, that they changed “has made it obligatory” with “will encourage”. Blogging as a part of job profile – interesting!!