Nuggets of wisdom!

Read a couple of amazing things on Google Reader today morning.

  1. From Gaping Void – “If you want to have a cool brand, you have to do cool shit.” While you are at it, check out Hugh’s notes for the Edelman talk here.
  2. From Andre’s Thoughts – “Some people are assholes.” I felt that very strongly about someone last night, but then I would say to him. “Frankly my dear, I don’t give a damn.”

What does your brand say??

Hugh MacLeod, Gaping Void, puts forth what Stormhoek thinks their brand represents. Most of the points would be coherent for any start up company which believes in itself. Here are some points which I felt are very interesting.

3. We believe that even a small company like ours can change the world, even in a small way. Why shouldn’t a small wine company in South Africa see large international companies like Google and Microsoft as their competition? Why should the battle only be confined to other small South African vineyards? It makes no sense.

8. It’s just wine, People. Sure, we make excellent product. But let’s not get too carried away. At the end of the day, even the best Bordeaux is just fermented grape juice. What’s more interesting to us is the conversations people have over a bottle of wine. There’s a human element to all this we find utterly mysterious and fascinating.

9. You only live once, and not for very long. Try to make a difference while you’re here. It isn’t just about the money, and it sure as heck isn’t about making “a good product at a good price”. It’s about doing something that matters. It’s about doing something that resonates with both yourself and the people you care about.

10. We humans are incredible beings. Doing something that continually reminds us of this simple, basic truth is where the real fun is.

Web2.0 and Manifestos

Check out the Devil’s Dictionary and it’s definition of Web2.0. Pretty hilarious stuff out there. Particularly liked the definition of e-mail.

A method of electronic communication, primarily used to inform you that your penis is too small.

Also came across this collection of manifestos and other writings on entrepreneurship on the web at ChangeThis. This is what they say about themselves.

ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.

Stuff by people like Hugh MacLeod, of Gaping Void fame, marketing guru Seth Godin, and Guy Kawasaki, a former Apple evangelist and entrepreneur par excellence. Damn nice stuff to read up there. I suggest you sure pay a visit.