Hugh Macleod, of Gaping Void fame, has put up this “Nobody Cares” manifesto by Dennis Howlett. I agree with all of it, but find the below mentioned points very relevant.

* Adding value is the most important thing you have to do – nobody believes you. Clients can read a 1,000 websites and see that same vacuuous statement. Stuff your website with client stories, preferably written by clients and not some PR outfit.

* We work hard to earn letters behind our names – nobody cares. Importance isn’t derived from academic achievement but what you do for others.

Reminds me of the farewell mail of a dear friend who left the company for greener pastures. He asked in a company townhall, what is “Quality” and “Adding Value” which the management keeps talking about?? And no one had an answer!!

Maybe they should read Zen and the Art of Motorcycle Maintenance.

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